PizzaExpress Club

The PizzaExpress Club (PE Club) is a FREE reward programme. All you have to do is show us your e-Card while eating in one of our restaurants. You will earn 1 Dough for every HK$25 you spend (including service charge). 
 
WHAT IS “DOUGH”? 
Dough (dg) is the official PizzaExpress currency. Earning Dough is easy. You earn 1 Dough for every HK$25 you spend. And 1 Dough translates back to HK$1 when you go on to spend it. 1 Dough = HK$1 
 
We’ll also give you additional Dough when you hit the following milestones: 

  • Activating your e-Card – 25 Dough 

  • Your birthday – 25 Dough 

  • 10th visit within a year (1 Jan to 31 Dec) – 50 Dough

WHAT CAN I SPEND MY DOUGH ON? 

  • Your next bill, including alcohol! 

  • Donation to any of our charity partners 

MORE REWARDS

  • Birthday gift – Free Dessert Platter

  • Member-exclusive surprise offers and events

LIMITED-TIME WELCOME REWARDS^ (Existing members sign in/new members register)

  • Free Baked Dough Balls e-coupon

  • Free Juice e-coupon

^ Valid upon any spending at next visit and for 30 days from the date of sign-up/first time login. Terms and conditions apply.

HOW TO SIGN UP/LOGIN?

NEW REGISTRATION

STEP 1: SIGN UP ONLINE 

Scan QR Code provided at any one of our PizzaExpress Restaurants or simply register here. 

STEP 2: ACTIVATE E-CARD  

Fill in your mobile phone number to get SMS verification code and your personal information for registration. You are required to enter the code where indicated to complete the registration process.  

 

STEP 3: EARN DOUGH 

Show us your e-Card or use your registered phone number when paying and you’ll earn 1 Dough for every HK$25 you spend. The more Dough you earn, the more rewards you can get! 

 

STEP 4: SPEND DOUGH 

Whenever you visit PizzaExpress, just show us your e-Card when the bill comes and tell us how much Dough you want to spend. You can use Dough to pay for some or all of your bill. 

 

EXISTING MEMBER*

Phone Number Login 

Sign into Club account with your registered mobile phone number to get a SMS verification code sent to your designated mobile phone number. You are required to enter the code where indicated to complete the login process. 

OR 

8 Digit Numbers Login 

Sign into the Club account with 8-digit numbers on the back of the physical cards (XXXXXX - XXXXX - XXXXXXXX - X) and your birthday (DD/MM) to authenticate the identity. A mobile number is needed for easy login next time and a SMS verification code would be sent to your designated mobile phone number. You are required to enter the code where indicated to complete the login process. 

*The earning of Dough by physical Club card will be suspended from 4 May 2021 while the redemption of Dough by physical card is still valid. All unused Dough before 3 May 2021 will be transferred automatically and extended for 1 year.